BRAND PROMOTION
To understand the brand promotion concept we should know that what is brand? and what is the role of brand?
so now the first question to be answered is What is brand?
Answer is BRAND is something that can be explained as "a type of product of manufactured by a particular company under a particular name" or in other words we can say that "A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names".
Now it comes to What is the role of BRAND?
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