Marketing- an art of spreading your ideas

                                    The dowry system is an old system and peculiar phenomenon of the Indian society . It is, as today, acurse to the society. Dowry is the name given to all that, the parents of a girl give to her when she gets married.  At the face of it , the system seems quite appropriate, healthy and logical, for , in this simple way , thje parents of the girl help her in setting a new house. So far, so good and, originally also the purpose of dowry was very justified and understandable. Let us now analyse how and why this system took birth at all ?In the earlier times of Indian society, the daughter had no share in the father's property so' by way of dowry the girl would get at least some portion of her share. Besides this ,in those days, the girl werw not educated so, this dowry could serve the girls as a backup support system in case of any emergency after her ma...

          Guys I want to share a intresting story with you all " the story is about a girl who wanted to be a magical princess of someone special , but due to his position she is unable to show her love towards him . "the story is filled with tragedy, love, comedy and many  more.                                        EPISODE - @1 Shine in her class sitting alone and thinking about her upcoming exam and her friends and classmates are taking about a intresting blogger name - 'a secret superstar' that ,"Yaar, tune padha kitne intresting blog likhte hain celebrity Shogota ", then another girl says ,"aur tune suna ki celebrity Sidharta Nigam ne usse like bhi kia " then suddenly Riya ,Shine's friend said,"hey, seriously vo kitna cute hain na ".After school get over, Shine go back to home and sits on her bed and thinking the talkies of her friends .S...

BRAND PROMOTION To understand the brand promotion concept we should know that what is brand? and what is the role of brand? so now the first question to be answered is W hat is brand? Answer is BRAND is something that can be explained as  " a  type of product of manufactured  by a particular company under a particular name" or in other words we can say that " A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names ". Now it comes to What is the role of BRAND?

What is Market Evangelism? It is a term which means "relying on others saying" or in easy words we can say, when we need to buy something we usually prefer such kind of product or brand which has been suggested by maximum numbers of people For an example  when we need to buy a smartphone, we start finding which brand we need to go for so  that we can have all the required features in it, after deciding on our own  we start take reviews from surrounding who has used that phone, then after taking reviews we decide to buy that phone which has been suggested by maximum number of people. In the words of wikipedia it is defined as:- Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company. Evangelism market...

What is Defensive Marketing? DEFENSIVE MARKETING   Even when it does not launch offensives, the market leader must not leave any major flanks exposed. The aim of defensive strategy is to reduce the probability of attack,divert attacks to less-threatened areas,and lessen their intensity.Speed of response can make an important difference to profit. A dominant firm can use the six defense strategies :- • Position Defense :   Position defense means occupying the most desirable market space in consumers’ minds, making the brand almost impregnable, as Procter & Gamble has done with Tide detergent for cleaning, Crest toothpaste for cavity prevention, and Pampers diapers for dryness. • Flank Defense : The market leader should erect outposts to protect a weak front or support a possible counterattack. Procter & Gamble brands such as Gain and Cheer laundry detergent and Luvs diapers have played strategic offensive and defensive roles. • P...

The Holistic Marketing Concept   Without question, the trends and forces that have defined the first decade of the 21st century are leading business firms to a new set of beliefs and practices. “Marketing Memo: Marketing Right and Wrong” suggests where companies go wrong—and how they can get it right—in their marketing. The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing acknowledges that everything matters in marketing—and that a broad, integrated perspective is often necessary. Holistic marketing thus recognizes and reconciles the scope and complexities of marketing activities. Figure:  provides a schematic overview of four broad components characterizing holistic marketing: relationship marketing, integrated marketing, internal marketing, and performance marketing. We’ll examine these major themes throughout thi...